Posts Tagged iPhone Application
No creativity required….Just jump on the band wagon
Posted by Melody Adhami in iPhone Application on April 30th, 2009
So here is something that made it to techcrunch that makes me wonder whether creativity matters at all.
It seems that what you do or how you it really doesn’t matter, as long as it is the newest fad, the most recent news or some pandemic that the world is freaking out about. Ok so I get it, the swine flu is dangerous and a pandemic or epidemic would be a disaster. Even worse is the fact that the world has no borders anymore, diseases can really travel quickly. As important as all this really is, does it need an application on the iPhone. Do we really need an application to tell us the symptoms and how many people have, or have died from it. Don’t we hear about it enough on every news station? So now, not only is the application created and submitted for approval….but TechCrunch is writing about it?
The trouble isn’t that people are monetizing on this disease, but rather that creativity is no longer requird. Just look at the news, take something that is being talked about and make an app….
iPhone App review of the week-Charmin
Posted by Melody Adhami in iPhone Application on April 20th, 2009
Proctor & Gamble’s Charmin brand has launched a mobile advertising sponsorship with a company by the name SitOrSquat Inc. The sponsorship and advertisement is both on the Web site and mobile applications. The sponsorship with SitOrSquat Inc is to help people find clean public washrooms around the world. Washroom users and people using the SitOrSquat website and applications have the ability to rate bathrooms throughout the world on the go and other can use this information to select a clean washroom.
If you are not familiar with SitOrSquat, it is a service (online and mobile) that is based on user generated information worldwide. Their service allows consumers to find 55,000 bathrooms in 32 countries. Chamin brand believes that SitOrSquat is the perfect partner as they feel that they share the same mission thus making for a great partnership.
Partnership with a great brand doesn’t necessarily mean that a service is particularly successful. I think in theory the idea is perfect and I would love to find a clean bathroom everywhere I go. But what is the likelihood that I would actually go as far as looking on my application for this information when all I can think about is how badly I need to go. And even more important, once I have actually used the restroom, how likely am I to report this information. I am a bit skeptical but the idea seems interesting.
iPhone app most people don’t know about and probably don’t appreciate
Posted by Melody Adhami in iPhone Application on April 9th, 2009
Here is my favourite iPhone application of the week- AllReicpes now for the iPhone. So anyone who has ever looked up a recipe (in North America at least) will probably have seen AllRecipes website and has probably used their recipe search. They have an extensive recipe database and their site is very well organized-well as organized as a recipe site can get. I had thought about recipe search applications but when I found AllRecipes app I have to say I was very pleasantly surprised. The application is not like a typical search application and instead uses a cool rotating wheel concept to allow you to choose from a select number of categories. You can then narrow your results and look at your recipes. The application has done a great job paying attention to little details. The features that I find particularly tasteful and well done are the following:
- Ad serving is done really well. They do this during loading screens so the great thing is that you can’t avoid a load so why not fill it with some useful information or in this case some lucrative information.
- The transitions in the application are done really well. They use a fade between screens that works really well and makes the application extremely smooth as you are going through it.
- Usability is great- an example is the flagging of favourites. Similar to the delete function in mail on the iPhone, when you mark something as favourites, it folds up and drops into the favourites tab (iPhone does this with their garbage can tab and the delete function in mail)
- The illustrations and overall user interface is well done both graphically and functionally.
Overall I like the application and although I don’t often use recipe applications, I think I may put this one to more use. Come back next week for another great iPhone application of the week.